Well, obviously we would argue they are the best, especially in South Africa, and because many safari holidays are extremely well priced, they really are becoming increasingly popular.

Africa has always been a country many admire, and with technology improving, such as small planes rather than exhausting long train journeys, people can get there much more quickly and conveniently.

Of course if you are not a big fan of animals, or wild animals at least, then safari holidays are probably not the right choice for you. Beach holidays are always going to be popular, and some people want to unwind and relax, so while they may not be the most popular, the demand has certainly grown, and we expect it to grow further in the future.